What’s the most frustrating thing about any flight
that you have been on? For many people
it’s the sheer boredom of being stuck on a plane for hours on end with little
in the way of entertainment. What would
they like? They’d like broadband in the sky.
A survey of more than 9,000 air passengers in Europe, Asia-Pacific and Latin America, conducted by Inmarsat and GfK has revealed that 92 per cent of those surveyed would like to be able to connect whilst in flight.
Of those surveyed, the majority would prefer in-flight connectivity to any other service. The participants were asked to choose one service that they would like to have above all others, including in-flight meals and traditional entertainment systems, such as in-flight movies (including premium content) and 54 per cent of them chose WiFi above all other services.
Choosing an airline with broadband
A massive 83 per cent of those surveyed said that they would choose an airline based on the availability of in-flight WiFi and 67 per cent said that they would be willing to pay more for a flight that included connectivity in the air. When you think about the popularity of streaming services, especially for keeping children entertained on a flight, you can see why.